Most website feedback breaks down in the same place: people know something is wrong, but explaining it clearly takes time, screenshots, emails, and back-and-forth.
On most recent project, this friction was slowing everything down.
Small changes turned into long threads. Context was lost. Everyone was doing their best — but the process itself was inefficient.
So instead of trying to “manage it better”, I built a small internal tool.
The idea was simple: allow the client to click directly on the page, select the exact element, and leave instructions in context — exactly where the change is needed.
No screenshots.
No guessing which section they mean.
No translation layer between “what I see” and “what needs changing”.
The tool works across sites, requires no plugins, and doesn’t change how the website itself is built. From the client’s side, it feels almost invisible — they just point, write, and move on.
The impact wasn’t dramatic in a flashy way, but it was immediate:
Most importantly, it removed friction from collaboration — which is usually where time and trust quietly leak away.
This tool isn’t just a product I sell on its own. It’s part of how I work.
Because the real goal isn’t more tickets — it’s clearer communication, fewer misunderstandings, and work that moves forward without unnecessary drag.
This is how my clients tell me what needs changing — clearly, instantly, and in context.